McDonald’s has announced that it is
going to reshape how it markets its value
menu a bit by eliminating some things,
adding some things and moving some
things around:
First, they’re taking the small coke and
fries off the Dollar Menu, which
probably didn’t sell as much as the
other items, and are replacing them
with cookies and ice cream cones. Who
needs a small coke when you can wash
down your meal with ice cream?
Another key addition will be the
national incorporation of the Extra
Value Menu on March 26. The Extra
Value Menu will consist of its already
popular value items, such as its 20-
piece chicken McNuggets, snack wraps,
double cheeseburgers, medium iced
coffees and snack-sized McFlurries.
There will be no price changes to the
items in the Extra Value Menu, but will
simply be moved from its current
positions on the menu and will be
clumped together with its other value
item partners in crime.
Neil Golden, chief marketing officer for
McDonald’s USA told Reuters in an
interview, “The choices have been
available for quite some time, we’re just
making it easier for customers to find
them and enjoy them.”
boss
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